Our Value Add

As operators, our founders have lived through misalignments with owners. We are a growth collaboration solution built to add value as advisors and providers of resources –capital, know-how, advice, strategy – not as armchair quarterbacks and under-connected investors.

Growth companies are often too small, or a poor fit, for common bank and private equity capitalization structures. Many of these companies struggle to find growth equity and proper guidance due to this gap in the market. The Tradepost approach provides long term oxygen to feed growth and know-how to help build these businesses.
Our mission is to help the great achieve excellence, and the excellent become exceptional.
In order to unlock this potential, we use a process honed over the years by Jordan (with ideas taken liberally from people he respects).  In particular, we assist in the leadership team’s creation of a Values, Vision, Purpose framework with our good friends from The Zone to guide the team to the next level.  We then supplement that framework with a strategic planning methodology learned from David Sokol, Jordan’s initial boss at NetJets.  We have seen this combination of processes unlock hundreds of millions of dollars of value from different companies in a wide range of industries.